Agentic Commerce Wiki / Living reference
Where AI shopping happens.
Trace the merchant data path, onboarding and checkout scope for each surface.
6 surface entries · Alphabetical order · Checked 28 Sep 2026
AlAmazon shopping assistance; Rufus renamed in May 2026.
Publicly documented state: live · Merchant eligibility is conditional
Read evidence →Catalog-led product discovery in ChatGPT.
Publicly documented state: live · Merchant eligibility is conditional
Read evidence →A shopping surface in the Gemini app.
Publicly documented state: live · Merchant eligibility is conditional
Read evidence →Conversational shopping within Google Search.
Publicly documented state: live · Merchant eligibility is conditional
Read evidence →Conversational product discovery and embedded checkout.
Publicly documented state: live · Merchant eligibility is conditional
Read evidence →Research-led shopping with selective native purchase flows.
Publicly documented state: unknown · Merchant eligibility is conditional
Read evidence →