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Platform / tool intelligence / Connectivity

Firmly

Merchant commerce connections for embedded buying experiences.

Documented state: livePrimary evidence available
PublisherFirmly
Stack layerConnectivity
First observedSeptember 2026
Last evidence check28 September 2026
Merchant answer / Source-backed reference

Merchant commerce connections for embedded buying experiences. Vendor describes enabling purchases across third-party experiences. Does not replace catalog governance or prove every partner is live. Individual merchant eligibility and deployed configuration require confirmation. Map this role to your existing stack and confirm the exact version, access conditions and implementation scope before making a merchant decision.

What this establishes
The documented role and version scope in the source ledger.

What it cannot establish
Live merchant deployment, private account eligibility, purchase completion or guaranteed AI selection.

Claim-to-source mapping
  • description: Merchant commerce connections for embedded buying experiences. · verified · Checked 2026-09-28 · Sources: firmly, mastercard-connect

    Scope: Public documentation; not an authenticated merchant test

  • role: Vendor describes enabling purchases across third-party experiences. · vendor-claim · Checked 2026-09-28 · Sources: firmly, mastercard-connect

    Scope: Public documentation; not an authenticated merchant test

Evidence dates and document versions remain attached to the ledger below. Editorial presentation reviewed 30 September 2026; this is not a new source verification.

One support record / directory · compare · finder

What is documented today.

Each state applies to a named capability and scope. Native describes the product’s own role; it does not mean your merchant account has a live integration.

Best-fit merchantMerchants evaluating commerce distribution without replatforming.
Stack positionConnectivity
Pricing statusUnknown
Last checked28 September 2026

Shipped / publicly documented

Agent / commerce connectivity native / live

Firmly: connectivity in the documented product role only. Not proof of a live merchant account, connector or AI-surface deployment. Confirm plan, market and onboarding.

Checked 2026-09-28. Firmly source ↗ Mastercard source ↗

Announced / roadmap

No reviewed record in this category. This is not proof of absence.

Cannot verify

No reviewed record in this category. This is not proof of absence.

What it does not solve: Does not replace catalog governance or prove every partner is live.

Documented role

What it helps with

Vendor describes enabling purchases across third-party experiences.

Vendor-documented capability; no independent performance or ROI validation.

Keep the scope clear

What it does not solve

Does not replace catalog governance or prove every partner is live.

The merchant work

  1. Identify which existing capability this would replace or complement.
  2. Confirm region, plan, data access and integration effort.
  3. Request a scoped proof of fit before purchasing.

Merchant fit: Merchants evaluating commerce distribution without replatforming.

Individual merchant eligibility and deployed configuration require confirmation.

OnboardingConfirm platform, surface and commercial terms.

conditional · 2026-09-28

SurfacesUnknown

unknown after research · 2026-09-28

ProtocolsUnknown

unknown after research · 2026-09-28

PricingUnknown

unknown after research · 2026-09-28

RegionsUnknown

unknown after research · 2026-09-28

IntegrationsConfirm exact platform and connector; no blanket support inferred

verified · 2026-09-28

HistoryFirst observed September 2026

verified · 2026-09-28

Official site ↗Find my stack ↗

Official-site link. No approved affiliate tracking is active.

Append-only history

What we observed, and when.

First house observation: 28 September 2026. Earlier dates, where known, are effective dates researched retrospectively.

First observed 28 September 2026. One baseline snapshot; no subsequent change is recorded.

Open the September baseline →
Evidence ledger

Go to the source.

Primary documentation records what is publicly stated. It does not independently prove outcomes or your account’s eligibility.

  • Buy now, anywhere

    Firmly · official primary · Checked 2026-09-28

    Claim scope: Embedded merchant commerce

    Named partnerships do not prove a given merchant integration.

    Source ID: firmly · Published: Not stated

  • Agent Connect announcement

    Mastercard · official primary · Checked 2026-09-28

    Claim scope: Merchant/agent connections and payment credentials

    Begins in US; named partners exploring or expecting use are not verified live integrations.

    Source ID: mastercard-connect · Published: 2026-09-09

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