INDEPENDENT MERCHANT INTELLIGENCEPUBLIC BETA / SEPTEMBER 2026 BASELINE
Original research / Methodology first

Measuring shopping surfaces.

A research design for product artifacts, merchant links and observable checkout ownership.

Research draft / No market-wide findings

Research question

Which observable shopping artifacts can be compared fairly?

Proposed method

Define a fixed query set and preserve surface, region, time, product identifier, merchant link and visible checkout owner. Compare repeated observations only when the scope remains comparable.

What this cannot establish

V1 does not run paid or authenticated shopping agents. No surface ranking or share-of-voice estimate is published from this study design.

Publication gate — Research HOLD

Validate source scope, check unresolved conflicts, document the sample and review conclusions against the underlying observations. A finding may be published only at the level its evidence supports. Incomplete studies remain drafts, noindex and outside the production sitemap.

Evidence ledger

Go to the source.

Primary documentation records what is publicly stated. It does not independently prove outcomes or your account’s eligibility.

  • About Shopping

    Profound · official primary · Checked 2026-09-28

    Claim scope: Shopping artifacts and SKU visibility

    Current focus ChatGPT Shopping; additional surfaces evolving, not assumed equivalent.

    Source ID: profound · Published: Not stated

  • Holiday agentic commerce updates

    Google · official primary · Checked 2026-09-28

    Claim scope: UCP merchant integration hub and AI performance insights

    US rollout; later markets are future plans. Scale/performance statements are Google claims.

    Source ID: google-september · Published: 2026-09-16

  • Shop Direct external stores

    Amazon · official primary · Checked 2026-09-28

    Claim scope: External merchant product feeds

    Names Feedonomics, Salsify and CEDCommerce; Shop Direct and Buy for Me are different purchase paths.

    Source ID: amazon-feeds · Published: Not stated

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