INDEPENDENT MERCHANT INTELLIGENCEPUBLIC BETA / SEPTEMBER 2026 BASELINE
learn / Merchant field guide

Structured product data

Describe the same product your shopper can see.

Merchant answer / Editorial synthesis

JSON-LD can be syntactically valid while describing the wrong variant or an old price. Start by matching the structured record to the visible item. Check stable identity, name, image and offer details. An empty string is not useful evidence of a property; a property’s presence is not proof of its truth.

What this establishes
A practical way to inspect evidence and make the next merchant decision.

What it cannot establish
Live merchant deployment, private account eligibility, purchase completion or guaranteed AI selection.

Evidence dates and document versions remain attached to the ledger below. Editorial presentation reviewed 30 September 2026; this is not a new source verification.

Syntax is only the first test

JSON-LD can be syntactically valid while describing the wrong variant or an old price. Start by matching the structured record to the visible item. Check stable identity, name, image and offer details. An empty string is not useful evidence of a property; a property’s presence is not proof of its truth.

Separate a product from its offer

The product describes the item. An offer describes a sale context such as price, currency and availability. A product may have more than one offer. Keep market and seller context in mind instead of flattening every price into one number. Variant relationships deserve separate inspection.

Know what the L0 check establishes

The scanner samples JSON-LD Product objects and reports field presence with a sample denominator. It does not run a complete Schema.org validator, prove Google rich-result eligibility or certify an ACP/UCP implementation. When a page depends on JavaScript, static HTML may not expose the data; that limitation remains visible.

Your next step

Evidence ledger

Go to the source.

Primary documentation records what is publicly stated. It does not independently prove outcomes or your account’s eligibility.

  • Product vocabulary

    Schema.org · official primary · Checked 2026-09-28

    Claim scope: Product properties

    Vocabulary presence is not validation, eligibility or certification.

    Source ID: schema-product · Published: Not stated

  • Product structured data

    Google Search Central · official primary · Checked 2026-09-28

    Claim scope: Product markup and merchant listings

    Markup is one input and does not guarantee search appearance.

    Source ID: google-schema · Published: Not stated

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